Selecting Your C-I Course Modes

Communication-intensive (C-I) pedagogy centers of the four core modes of communication—written, spoken, visual, and technological, and intentionally calls for teachers to to integrate two of the four modes within the course design (standard for the 3-credit hour course).

While teaching a single communication form in isolation has its benefits (e.g., a stand-alone technical writing), as modern-day humans, we rarely interact with only one mode at a time. For example, draft scripts often precede our oral presentations; our oral presentations are often accompanied by visuals; and our context, audience, and message often dictate the technological tools necessary to effectively craft, package and deliver that presentation.

In addition to supporting students’ development of communication skills in ways that are indicative of what they will most likely encounter and employ within their fields, the multimodal requirement of C-I pedagogy promotes critical thinking. It puts students in the realistic position of having to think deeply about how different purposes, audiences, and contexts require different forms and mediums of communication.

When you apply backward design and solidify your priority student learning outcomes first, the two modes most appropriate for your particular C-I courses may become fairly clear, but if not, consider this:

Which two modes…

  • most often used within the field?

  • aren’t as commonly taught in other courses, but are necessary for students’ long-term success in the field?

  • are better suited for your own teaching style and/or aligned with things you’re already doing?

  • just work/fit better together?

Still uncertain? Scroll down to check out which modes some C-I faculty are using and why.

Communication-Intensive (C-I) pedagogy focuses on four modes of communication: written, spoken, visual and technological. Hover your mouse over each segment of the circle for definitions of each mode and examples of final products.

Communication-Intensive (C-I) pedagogy is defined by high-impact teaching and learning practices. It purposefully does not include overly prescriptive mandates regarding activities/assignments/projects as this should be determined by the individual C-I instructor based on disciplinary appropriateness and the specific learning outcomes of the course.

While the four modes are fundamentally defined, they can manifest themselves differently within different disciplines, and depending on how they are used within the course design.

These are some example activities commonly found in C-I courses:

Written

Thoughts and concepts translated into words, documented and absorbed according to the conventions of the language.

Some examples include:

  • white papers / technical reports / case briefs

  • blogs

  • concept statements

  • website text

  • captions

  • academic papers / journal articles

  • grant proposals

  • emails

  • scripts

Spoken

Using spoken language to communicate an intentional message.

Some examples include:

  • curated discussions

  • video narration / voice-overs

  • Q&A sessions

  • interviews / interpersonal conversations

  • debates

  • podcasts

  • mock meetings

  • oral presentations

  • sign language

Visual

A record beyond words and literary hierarchy, incorporating color, space and a sense of order to explain, describe, express, and share.

Some examples include:

  • charts / graphs / data visualization

  • technical renderings

  • physical models / props

  • presentation slides

  • maps

  • images / graphics / drawings

  • nonverbals

  • art installations

  • posters

  • dance / body movement

Technological

When technology is essential to the production of a message it is technological communication.

Some examples include:

  • multimedia presentation development

  • lighting / sound engineering

  • web conference facilitation

  • social media management / engagement

  • website development

  • video / audio / podcasting productions

  • dimensional modeling / scanning / printing